Channel: Victoria and Albert Museum

Category: Education

Tags: warholinstant photography1940slondondaido moriyamacolour photographyhelen chadwicktactilepolacolourlinda mccartneyedwin h. landinstaxinstantnegativephotographer19th centurymeat portraitsprocessesprocesspolaroidvictoria and albert museumglen luchfordpositivefilmv&aphotograpsensitive to lightprint1963colourphotographfabricexcitingstagesprocessingfashion photographyphotographyandy warhol

Description: Launched in 1947, in monochrome only, the Polaroid process offered a relatively quick means of capturing memorable moments or artistic compositions. At the click of a button, a fully formed photograph emerged directly from the camera. By 1963, Polacolour offered 'instant' colour photographs and was adopted by artists such as Linda McCartney, Andy Warhol, Daidō Moriyama and Helen Chadwick. Find out more about the diverse collection of polaroids in the V&A collection and discover some of the highlights in this film. Read more about colour photography: vam.ac.uk/articles/colour-photography Explore more of the V&A's photography collection: vam.ac.uk/collections/photographs